Farmers in the southern Japanese town of Zentsuji have figured out how to grow their watermelons so they turn out square.
It's not a fad. The technique actually has practical applications. "The reason they're doing this in Japan is because of lack of space," said Samantha Winters of the National Watermelon Promotion Board in Orlando, Florida.
A fat, round watermelon can take up a lot of room in a refrigerator, and the usually round fruit often sits awkwardly on refrigerator shelves.
The square boxes are the exact dimensions of Japanese refrigerators, allowing full-grown watermelons to fit conveniently and precisely onto refrigerator shelves.
At $82 apiece, Winters said she didn't know if there would be a market for square-grown watermelons in the United States.
"I think that's a pretty expensive watermelon," she said. "Maybe they give them as gifts. Maybe it says something for the gift-fruit market, perhaps."