According to a study that was conducted in There.com, virtual world avatars respond to social cues in the same ways that people do in the real world.

Users, who were unaware that they were part of a psychological study, were approached by a researcher’s avatar for either a ‘foot-in-the-door’ (FITD) or ‘door-in-the-face’ (DITF) experiment.

As the researchers expected, DITF participants were found to be more likely to comply with the moderate request when it was preceded by the large request, than when the moderate request was presented alone.

But while results of the FITD experiment revealed no racial bias, the effect of the DITF technique was significantly reduced when the experimenter took the form of a dark-skinned avatar.

White avatars in the DITF experiment received about a 20 percent increase in compliance with the moderate request; however, the increase for the dark-toned avatars was 8 percent.