We’re back with the most basic question haunting many of us! What’s this noise all about.. Why is everyone becoming so ‘Quality’ conscious by each day. According to a survey at a Software Testing conference held in Australia 91% of organizations have either implemented, are implementing or are planning to implement software testing solutions. As software projects are becoming more and more complex, organizations are realizing that they can not afford to test their end products in an ad-hoc manner. Though, software services industry is growing at about 10-12 percent, testing is growing at more than 50% each year. Leading IT companies in India today obtain up to 10% of their revenues from independent software testing. QUALITY IS BECOMING MORE IMPORTANT.