clipped from: www.emarketer.com The gender mix of online video viewers in the US skews toward women by 55% to 45%, according to a May 2008 Nielsen study. This was almost exactly the same split as the US home TV viewing population, but the opposite of the mobile video universe, which leaned toward males by a similar margin.
Interestingly, when comScore’s survey sample was stripped of the “light,” “medium” and “heavy” usage designations, the resulting total was a dead-even split between men and women who streamed video.
As with other examples of disparities between Nielsen and comScore figures, this one could be explained by differences in survey panels. Since comScore includes university locations and Nielsen does not, a greater incidence of males among college-age online video viewers would account for the discrepancy.
