BSkyB is launching a test version of SkyCast, the broadcaster's YouTube-style video sharing website which aims to link user generated content with Sky's TV programmes. The site is powered by Google's syndicated video content tool following a wide-ranging deal struck last December.

The website will allow any user - not just Sky customers - to upload video clips. The pick of the uploaded user content clips will be shown on programmes such as Soccer AM and Sky News. In turn, Sky will in time make selected content from its shows available on the website with the aim of building communities around major Sky genres.