clipped from: www.marketingcharts.com   

Emails Miss Mark for Most of Gen Y

The study of Generation Y consumers - also known as Milennials, finds that this age group would potentially welcome direct brand interactions through email, but wants more ability to control, organize and manage the interactions.

  • Gen Y consumers are eager to see “innovative services” that allow them to better control, organize and manage email coming from brands.
  • More than half of Gen Y consumers (51%) say they’d join a separate social network dedicated to managing brand interactions

    • “While online marketing continues to evolve, traditional email communications from marketers have remained surprisingly stagnant,” said Michael Della Penna, PMN’s co-founder and executive chairman “For email to remain relevant for today’s ‘iPhone generation,’ brands must introduce new thinking and innovative features that give users more control and allows them to participate in a mutually beneficial relationship with them.”