clipped from: www.marketingcharts.com   

Financial Services Ad Cuts Drag Image-based Spending Down 6%

A 27% decline in image-based online ad spending by financial services companies drove a 6% year-over-year decrease in total image-based online advertising and a 9% slide in image-based impressions in the first half of 2008, according to Nielsen Online.

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The financial services industry, which is consistently among the top online advertiser segments, spent an estimated $1.1 billion during the first two quarters, compared with $1.5 billion during the same period in 2007. The public services industry - historically a smaller advertising segment - also contributed to the decrease, declining 38%.

A number of industries, however, did show strong growth in online advertising:

  • Entertainment industry spending increased 47%, compared with the same period in 2007.
  • The automotive industry had 45% growth.
  • Consumer goods advertisers were up 32%.