clipped from: www.emarketer.com B2B services marketers surveyed said they would bump up their Internet marketing spending by nearly 18%, compared with less than 6% for traditional marketing. B2B product marketers planned to be even more conservative, increasing Internet marketing by less than 13% and traditional marketing by less than 2%.
“They are also simply following customers," Ms. Krol said. "Their customers are researching and evaluating products and services online, particularly in the early phases of the purchasing cycle, so it makes sense to be where they are congregating.”
