We all know about the numerous health benefits of carrots (Daucus carota L.), they are an excellent source of vitamin A, and contain phytochemicals including carotenoids, phenolics, polyacetylenes, isocoumarins, and sesquiterpenes.

Not only do purple carrots contain all of the phytochemicals found in orange carrots, they also contain anthocyanins, potent antioxidants. Anthocyanins are responsible for the bright red, blue and purple colors of fruits and vegetables. Anthocyanins are abundant in berries, especially the blueberry, which has exceptionally high antioxidant activity.

In recent years several studies have shown that anthocyanins display a wide range of biological activities including antioxidant, anti-inflammatory, antimicrobial and anti-carcinogenic activities. In addition they display a variety of effects on blood vessels, platelets and lipoproteins able to reduce the risk of coronary heart diseases.