clipped from: www.marketingvox.com 
In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users.
"The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publishers that feel Amazon's e-book pricing strategy is too severe.
Separately from its ebook retail program for new titles, Google has already availed 1.5 million (mostly out-of-print and public domain) books to searchers and mobile phone users. Around the same time, Amazon also released select titles on handhelds.
Earlier this year Google also inked a strategic relationship with Sony, whereby Google Books will provide copyright-free books on the latter's ebook Reader device — Amazon Kindle's main competitor.