The socialization of the Web and content publishing disrupted the balance and is now forcing a media renaissance that is transforming information distribution, human interaction and everything that orbits this nascent ecosystem.
It is the dawn of a democratized information economy, which is engendering the emergence of champions and visionaries who endeavor to manifest a more media literate society while transforming the way we publish and share relevant content.
The Social Web heralded the arrival of mainstream consumer influence and a global ecosystem that supports and extends their observations, complaints, opinions, and recommendations.
It served as a great equalizer, capsizing the existing balance and redistributing influence.
We the people demanded personalization in engagement, improved services that put the customer back into the spotlight, and acknowledgment that our feedback would incite a more value-added circle of overall communications and product adaptation.