clipped from: foxforum.blogs.foxnews.com In the early eighties, the cola consumer seemed to want change too, but when they got change, they didn’t like what they got. The people drinking Pepsi didn’t start drinking New Coke. And Coke drinkers stopped drinking the New Coke. This is the worst possible marketing outcome for any product or political brand — you end up pleasing none of the people all of the time.
The problem for Brand Obama is that once you become the New Coke, it’s very hard to become “Classic Coke” again. Every compromise, every pork-filled, partisan program, every pro-big government, anti-free market message drives his brand farther and farther from the Target Market that elected him.
But if Brand Obama doesn’t want to remain the New Coke, he must make some strong statements that drive home that he is not merely a more of the same liberal Democratic brand.