clipped from: pulverblog.pulver.com Disintermediation of TV Distribution Outlets, or Doing to Television what we've Now Done to Voice
In gearing up for the Fall Video on the Net Conference, I've been exploring recent developments in both the "video on the Net" space, and what I am terming the "tv on the Net" space. It turns out that there really has been a paradigm shift in the way in which "tv", not just "video", is being delivered.
During the past twelve months, as the momentum for Broadband TV has snowballed, an increasing number of media companies have decided to take their content and make it available for viewing on the Internet. In some cases, the content offered is "re-runs" of prime time content, in other cases the Internet is being used to channel "vintage" programming (re-runs of old programs) and there is an increasing number of cases in which new content is being developed by media companies for just the broadband Internet. By default, the viewing experience is being offered to people assuming a Windows desktop. It is the mobile users (Symbian and Windows Mobile) who are most "content-viewing challenged". Some of the content owners are using variations of Flash and others are using Quicktime and Windows Media to deliver their content.