clipped from: www.trendsspotting.com Universal McCann has recently published its comparative study following Social Media trends by three waves: September 2006 (Wave 1), June 2007 (Wave 2) March 2008 (Wave 3).
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
3. All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3
4. Social Networks: 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
6. Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog