clipped from: www.marketingcharts.com   

Nearly One-Third of Web Users Watch TV While Surfing

Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen Company’s new TV/Internet Convergence Panel.

The Convergence Panel, which electronically measures both television and Internet usage in the same homes, also found the heaviest users of the internet are among the heaviest viewers of television. The top fifth of Internet users spend more than 250 minutes per day watching television, compared with 220 minutes of television viewing for people who do not use the internet at all.

Additional Convergence-Panel findings:

  • Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).