Lolplaying, the maker of a new role-playing game on Twitter called 140 Mafia, is trying to explore Twitter's moneymaking potential with Super Rewards, a "virtual currency" service.

Super Rewards gives players of online and mobile games ways to gain the upper hand against their opponents. The price - a fee, or a willingness to accept offers from advertisers.

It's already proven to be a lucrative model at Facebook and MySpace. Now Super Rewards co-founder Jason Bailey is confident it will pay off on Twitter.

Most people pay Super Rewards about $10, but some have forked out thousands of dollars, Bailey said.

"It's all about ego and status for them," he said. "Clearly, some people have more money than brains."

Bailey said the 40-employee company is on pace to reach $100 million in revenue this year.