Benda, who outlined the new system at a recent Human Communication Science Network workshop, says studies of Quit Coach found users were not returning to the site.
Benda says the new system is unique because it combines web-based counselling with a social network and mobile technologies such as SMS and MSN.
"You might get into a crisis situation where you could broadcast a message using SMS to your [online] Quit Coach, which your whole support group will see," he says.