Humans don’t always make the most rational decisions.

As studies have shown, even when logic and reasoning point in one direction, sometimes we chose the opposite route, motivated by personal bias or simply "wishful thinking."

This paradoxical human behavior has resisted explanation by classical decision theory for over a decade.

scientists have shown that a quantum probability model can provide a simple explanation for human decision-making

While in the classical model an individual is committed to exactly one preference at any given time, in the quantum model an individual experiences a superposition of these preferences

While classical probability theory is too restrictive to fully describe human decision-making, this study shows that quantum theory provides a promising framework for modeling human cognition.