Second Life - Here's Who Is To Blame...

Have you been watching the Second Life and Virtual World backlash lately? I find it all a little funny. You have Disney scooping up Club Penguin for lots of millions, newly-formed agencies cutting major Brand gigs and deals with some of the largest advertising networks, and the number of participants who are aware of Virtual Worlds (or even have their own Avatars) seems to be climbing too.

Maybe it's not as hot as it was a couple of months ago. Maybe the PR play has dulled because all of the "firsts" in Virtual Worlds have been gobbled up by the mainstream media.

I think there is a clear blame on why virtual worlds and, more specifically, Second Life is failing to meet expectations.

So if the Internet connection, the hardware and the overall usability remain this complex, it can never be adopted by the masses.

take a look at Webkinz.

a huge part of its success

it works on nearly every computer