clipped from: www.emarketer.com Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research.
The companies surveyed 10-to-14-year-olds and found that 83% went online for an hour or more every day.
Four out of 10 responding young consumers said they used search to learn about products or services after seeing ads. Many said they used search engines to find places to buy, check prices or start researching purchases from scratch.
Young adults—those ages 13 to 21—had far more influence than did 8-to-12-year-olds, especially on big-ticket items. Yet children still held sway in many household purchasing decisions.
