Man's happiness today consists in 'having fun.' Having fun lies in the satisfaction of consuming and 'taking in' commodities, sights, food, drinks, cigarettes, people, lectures, books, movies -- all are consumed, swallowed. The world is one great object for our appetite, a big apple, a big bottle, a big breast; we are the sucklers, the eternally expectant ones, the hopeful ones -- and the eternally disappointed ones.

-- Erich Fromm, The Art of Loving

"Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. Modern man's happiness consists in the thrill of looking at the shop windows, and in buying all that he can afford to buy, either for cash or on installments. He (or she) looks at people in a similar way. For the man an attractive girl -- and for the woman an attractive man -- are the prizes they are after. 'Attractive' usually means a nice package of qualities which are popular and sought after on the personality market.