With the success of open-source software currently reinvigorating the computer industry—just think Ubuntu (OS), Firefox (Browser) and AVG Free (Anti virus , although not actually open-source, it is considered freeware and/or shareware )—it didn't take long before a fully functional open-sourced office suite followed in these steps. Enter OpenOffice.org. With the newest 2.0.4 release of OpenOffice, Microsoft does have some competition against its Office suite, while WordPerfect, on the other hand, will definitely have a run for its money. Although this article is not going to be a review for OpenOffice.org per se, I am going to use OpenOffice as a starting point to illustrate the crux of my argument: basically, there are great products available at no cost to the consumer, but the problem is that the average consumer doesn't even know these products exist. If OpenOffice.org wants to be considered as a serious contender in the office suite race, the company must consider a marketing plan/advertising campaign that actually informs consumers that their product exists as a viable choice. Indeed here is a smart alternative to Microsoft Office, the only problem is that no one knows about it.
