MILAN: The supermodel turned Bollywood heartthrob, Bipasha Basu, will soon appear on mobile phones across India - the world's fastest growing cellphone market and also one of the biggest - in a game where the actress, or rather a tiny animated version of the actress, leaps around the screen as an expert Jet Ski rider.

This is just another game for mobile phones, one of thousands that can be downloaded, but it is also an indicator of the intimate and growing relationship that the Indian movie industry and its stars have with the country's cellphone operators.

Basu's game, "Bipasha Basu Jet Ski Champ," is made by Jump Games. The company will also feature the actress in a bowling game and a science fiction game in which she portrays a princess entrusted with saving the planet from numerous galactic predators.