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Soft Spots of four generations

Soft spots are What Really Makes a Generation Tick. What are their collective ambitions, desires, worries and anxieties? What are these Soft Spots for the Computer Game Generation, for Generation Search (the adolescents and beyond), Generation X (the career striver, the family generation) and for the Baby Boomer 50+ generations?

Soft spots are the social DNA of a generation. Under each generation we give a short description/quote of each Soft Spot.
Signs of the time’s generational Soft Spots epitomize 15 years of research. Our clients work with them to be as relevant as possible to their customers and consumers.