When you LOL at silly pictures of cats with even sillier captions, Ben Huh laughs all the way to the bank.
Huh, a Seattle entrepreneur, has built a mini-empire on the unique brand of humor illustrated by the "LOLcats" craze: photos with captions punctuated by deliberately misspelled words and mangled phrases.
His network of eight Web sites, which includes I Can Has Cheezburger and I Can Has a Hot Dog, attracts 5 million users and 100 million page views a month.
Since buying I Can Has Cheezburger, Huh has added companion sites devoted to dogs, politics and really bad translations of English, among others. A fan favorite is Fail Blog, in which people take joy in others' mishaps.
When the company posts job openings, it receives a flood of résumés. The subject line of one cover letter read: "I can haz dream Job? My rezumez! Let me showz u thm."
"We want to make people happy for five minutes a day," he said.
"LOLcats is a language that is going to continue to get bigger and bigger,"