Called Muxlim Pal, it allows Muslims to look after a cartoon avatar that inhabits the virtual world.
Based loosely on other virtual worlds such as The Sims, Muxlim Pal lets members customise the look of their avatar and its private room.
Aimed at Muslims in Western nations, Muxlim Pal's creators hope it will also foster understanding among non-Muslims.
We are not a religious site, we are a site that is focused on the lifestyle
This is for anyone who is remotely interested in the Muslim culture and the Muslim lifestyle
From what we have seen from our market research is that most Muslims have a lifestyle that is not so different from everybody else
They all share the core values which are from Islam then beyond that they actually have made identities, they have many interests.
Muxlim.com had 26 different categories of content, only one of which was religion
How it differs from The Sims is that it is social
get a few virtual coins to spend in the online world's shops
clipped from: news.bbc.co.uk 