clipped from: www.marketingcharts.com Spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million this year, with online video a major driver of that growth, according to eMarketer.
Growth in the next couple of years is expected to gradually increase (to 1.7 billion in 2010), then jump significantly in 2011 (to $2.7 billion) and again in 2012:
One of the biggest drivers of behavioral targeting growth over the next four years will be online video, which is growing at a snappy pace, although ads placed around video are high-priced, eMarketer said.
Among the current obstacles to the growth of behavioral targeting, eMarketer said, is that marketers are put off by how the technique can serve ads at any time on any site, without consideration of context. They worry, therefore, that their ads will show up in an inappropriate spot.
