The Dao of SEO, by Toronto SEO professional Ken Sproul, is a quick-read search engine optimization book (also in ebook form for quick download) ideal for self-study or staff training. The book provides a guiding philosophy for effective SEO and plenty of easy to apply tips to improve your organic search engine rankings.

Relevant links raise your natural search engine rankings.
Links connect you to the major search engines for inclusion into their data-base. Additionally, search engines use links in their relevancy algorithms. Bysecuring links on relevant websites you are ensuring that your website will be included and ranked accordingly. Building incoming links to your website is the most important thing you can do to increase your organic search engine rankings.