If you’re a regular user of social media, you’ll notice that big lists of resources, tools and articles are consistently popular. In fact, they seem to be social media’s favorite type of blog post.

The headline is probably the most important part of your resource list. Headlines for these types of posts tend to be most effective when they include a number. When it comes to numbers, bigger numbers are not always better. Certain formulas (like 100, 101, and so on) can seem gimmicky to web users who see them often. If your target audience is tech-savvy they are likely to be quite jaded by over-used headline formulas.