No matter. In the name of tolerance, McKinley refused to tolerate eHarmony's right to operate a lawful business that didn't give him what he wanted. He filed a discrimination complaint against eHarmony with the New Jersey Division on Civil Rights in 2005.

To be clear: eHarmony never, ever refused to do business with anyone. The company broke no laws. Their great "sin" was not providing a politically correct service that a publicity-seeking gay plaintiff demanded they provide. For three years, the company battled McKinley's legal shakedown artists -- and staved off other opportunists as well. The dating site had been previously sued by a lesbian looking to force the company to match her up with another woman, and by a married man who ridiculously sought to force the company to find him prospects for an adulterous relationship.