The Quick List

For the sake of summary, let's list out what's in our toolkit, and why—and then we'll go into detail:

• Listening tool—Google Reader
• Search tools—Technorati and Google Blogsearch
• Home base blog—Wordpress.com or Wordpress.org (to host your own).
• Scratch blog—Tumblr
• Better reach—FeedBurner
• Mobile blogging—Utterz (Qik for streaming video from your phone).
• Social conversation—Twitter
• Social profile—Facebook
• Business profile—LinkedIn
• Social bookmarking—del.icio.us
• Collaboration—PBWiki
• Shared documents—Google Docs
• Instant messaging (Web-based)—Meebo or Campfire
• Photo sharing—Flickr or Zooomr
• Video hosting—Blip.tv (also YouTube)