What Church Switchers Look for in a Church

A recent study revealed what adults search for when switching churches. The most important factor, the study found, is the beliefs and doctrine of the church.

According to a series of LifeWay Research studies on “church switchers” – Protestant Americans who have attended more than one church regularly as an adult – 89 percent of adults indicated they select a new church based on what the church says it believes.

The second most significant factor in a church switcher’s decision to attend their current church is preaching (87 percent) and the third is authenticity of the church members and the pastor (86 percent).

"These numbers indicate church switchers select a new church based on what the church says it believes and whether they live it out," said Scott McConnell, associate director of LifeWay Research, in the report.