Just yesterday, I held a webinar with some of my readers.. all of them have been taught, reminded and begged to follow my number one rule for promoting online.

You can buy advertising, hire a PR firm, and travel to all the bookstores on earth. If you have a big enough budget, you really don't have to have a mailing list. But the funny thing is, most successful rich authors have a mailing list. Why not start with the most effective marketing and promotion device for authors ever invented?

I reminded the class to write my name and email address on a piece of paper. "There you go.. you have a small list"