Coca-Cola Co. today dropped a sustainable bombshell announcing it is funding a $20 million project to try and offset the 76 billion gallons of water it uses each year to make Coke, Sprite, Fanta and its other drinks.  Yes that is not a typo Coca-Cola uses 76 billion gallons of water annually.

According to a company press release Coca-Cola Co. will work to conserve seven major rivers worldwide and will also revamp its bottling practices to reduce pollution and water use.

The campaign was announced at the World Wildlife Foundation's (WWF) annual meeting in Beijing.  Information on the announcement and apparent Coca-Cola/WWF partnership is prominently displayed on both parties web sites. 

"Essentially the pledge is to return every, every drop we use back to nature," Coca-Cola Chief Executive E. Neville Isdell said at a news conference.