Online TV viewing has been steadily gaining in popularity - nearly one-fifth of American households that use the internet watch television broadcasts online, double the online viewership levels of 2006, according to a study by The Conference Board and TNS.
The top two destinations for online broadcasts are the TV channel’s official homepage, accessed by 65% of viewers, and YouTube.com, accessed by 41% of viewers.
Nearly 72% of online households log on for entertainment purposes on a daily basis, and one in ten cites entertainment as the most important internet activity.
Most consumers do not like a set schedule: Being able to watch broadcasts on their own time and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability.
clipped from: www.marketingcharts.com 
