clipped from: www.brainmysteries.com   
New research provides insight into how the brain can execute different actions in response to the same stimulus. The study, published by Cell Press in the April 16 issue of the journal Neuron, suggests that information from single brain cells cannot be interpreted differently within a short time period, a finding that is important for understanding both normal cognition and psychiatric disorders.

Humans exhibit incredible flexibility when it comes to adjusting to the demands of a particular task. For example, when the word "blue" is written in red ink, separate responses to the color or the meaning of the word can be elicited. "Although the roles played by the frontal cortex in this kind of switching behavior have been well documented, little is known about how neural pathways governing sensory and motor associations accomplish such a switch," explains senior study author, Dr. Takanori Uka from the Juntendo University School of Medicine in Tokyo.