Total Music: Lifetime Music Subscriptions from Universal & Co.

Universal and other media companies are gathering to offer an alternative to iTunes with a service called "Total Music," a subscription-based service that would be baked into the price of each music-playing device. I like the idea in theory, but wonder if the service, which will certainly be locked per-device and possibly non-transferable to new owners, will be too high.

From Business Week:

The big question is whether the makers of music players and phones can charge enough to cover the cost of baking in the subscription. Under one scenario industry insiders figure the cost per player would amount to about $90.