Internet media is moving to the mainstream, according to research from Deloitte & Touche:

• 38% of Americans are watching TV shows online.
• 36% use their cell phones for entertainment.
• 54% of Americans use social networking sites, chat rooms or message boards to socialize.
• 45 percent have a profile on a social networking site.
• Online ads are second only to TV ads when it comes to consumers saying what has the most impact on their buying habits (65% versus 85% respectively).

More and more people are becoming Internet content publishers, too:

• 54% of those surveyed said they are creating their own entertainment content by editing photos, videos or music.
• 45% are making the content for others to see.
• 32% think of themselves as “broadcasters’ of their own media.