There is always that ’something’ about a site. Always some little thing that makes you like it over others. And what is that thing?

Well it sure as hell is not part of  ’save the pixel’.

Look children, when you are making a site it has to have wham, it has to have direction. It cant be all focused on content, because frankly no matter how well you present it a person that doesn’t give a rats ass about reading they wont read it.

Sure you might have all your focus on it, sure it might be all pretty and bundled with a free trophy, but it wont be memorable unless you are Shakespeare. And lets face it, most designers are not and to top that off most of your clients won’t be either.