That’s what flashed through my head when I heard that Mark Kingdon, the chief executive of Omnicom’s Organic, one of the biggest interactive ad agencies, had quit to become the new chief executive of Linden Labs, the purveyors of Second Life.
Second Life, in case you haven’t noticed, is sort of like a huge video-game version of a costume party, except that it has an economy. You dress up in whatever clothes or skin you want, hang with creatures of your choosing, buy virtual real estate and trade in electronic creations.