clipped from: blog.searchenginewatch.com   

Technorati Releases State of the Blogosphere 2008 Report


Technorati has started releasing the State of the Blogoshpere 2008 report. It will be a couple of more days before the full report is online.


The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights:


comScore MediaMetrix (August 2008)
o Blogs: 77.7 million unique visitors in the US
o Total internet audience 188.9 million


eMarketer (May 2008)
o 94.1 million US blog readers in 2007 (50% of Internet users)
o 22.6 million US bloggers in 2007 (12%)


Universal McCann (March 2008)
o 184 million have started a blog worldwide, 26.4 million have started a blog in the US
o 346 million read blogs worldwide, 60.3 million read blogs in the US
o 77% of active Internet users read blogs


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