Like many such thoughtful magpies who indulge in both the fashion and the philosophies of the East, Jonah naturally wonders about whether intellect and materialism are mutually exclusive.

“I’ve had this internal debate going for a while now. I’m not a materialistic guy, so what the hell am I doing selling clothes? But there are material things in this world that are made with passion and love, and those things carry on that energy. There’s something really special about that. It speaks of humanity.”