clipped from: news.nationalgeographic.com   
Kodak announced Monday that Kodachrome color film will be discontinued after a 74-year run

has been eclipsed by the popularity of digital technology,

In the summer of 1937, National Geographic magazine photographer W. Robert Moore took the first Kodachrome shots for the publication while on assignment in Austria (above, cattle herders in Mayrhofen, Austria). (The National Geographic Society owns National Geographic News.)

KODACHROME: First Great Color Film Remembered in Photos
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pelican flies over a stormy Gulf of Mexico in a 1937 Kodachrome photograph

KODACHROME: First Great Color Film Remembered in Photos
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hikers wear matching red-tasseled caps in 1957 in Trollstegen, Norway

KODACHROME: First Great Color Film Remembered in Photos
clipped from: news.nationalgeographic.com   
A National Geographic writer and his son wave from a cable car on France's Mont Blanc in a Kodachrome photograph published in the magazine in 1965.

KODACHROME: First Great Color Film Remembered in Photos
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Perhaps one of the most well known Kodachrome photos, National Geographic photographer Steve McCurry's haunting portrait of an Afghan refugee appeared on the cover of the magazine in June 1985.

KODACHROME: First Great Color Film Remembered in Photos