Aggressively Seeking Links: How Much Is
Too Much?
When it comes to link building,
how much is too much? How fast is too fast? Neither of these questions
would have been asked in 1997, because their was no such thing as too fast
or too much. But it isn't 1997 anymore is it? And since link development
now plays a prominent role in web success and failure, these questions
deserve answers.
Question:How much linking is
too much linking?
Answer: I could take the easy
way out and say "it depends," and I have done that for years, because it's
true. But, let's dig a little deeper.
First, the site is so useful
to so many people that everyone naturally links to it. See this obvious
example.
Second, a site is dedicated
to a topic that suddenly and without expectation generates massive amounts
of natural news coverage, like Hurricane Katrina did.
Third, someone is actively seeking
links for a site far beyond what it would naturally be able to obtain
clipped from: www.ericward.com 
