Faith-based toys to hit US stores
The Bible-based action figures include Goliath and Samson
|
Instead of Spiderman or Bratz dolls, children in the US could soon be clutching a talking Jesus toy, a bearded Moses or a muscle-bound figure of Goliath.
From the middle of August, Wal-Mart, the biggest toy retailer in the US, will for the first time stock a full line of faith-based toys.
The Bible-based action figures will initially be given two feet of shelf space in 425 of the company's 3,300 stores nationwide.
There, the Tales of Glory dolls will take on what their makers are calling "the battle for the toy box" with some of the nation's most popular action figures.
Sales of so-called Christian products, including books, music, clothes and gifts, have climbed steadily from $4bn (£2bn) in 2000 to $4.63bn last year, according to the Association for Christian Retail.