clipped from: www.cnn.com   

Japan's 'herbivore men' - less interested in sex, money


Former CNN intern Junichiro Hori is a self-described 'herbivore.'

Former CNN intern Junichiro Hori is a self-described 'herbivore.'


TOKYO, Japan (CNN) -- They are young, earn little and spend little, and take a keen interest in fashion and personal appearance -- meet the "herbivore men" of Japan.


Author and pop culture columnist Maki Fukasawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is -- and isn't -- masculine.


"In Japan, sex is translated as 'relationship in flesh,'" she said, "so I named those boys 'herbivorous boys' since they are not interested in flesh."


Midori Saida, a 24-year-old woman sporting oversized aviators and her dyed brown hair in long ringlets, said "herbivore men" were "flaky and weak."


"We like manly men," she said. "We are not interested in those boys -- at all."